👉🏻The positioning of ads on Airbnb is determined by a complex algorithm that takes into account numerous variables.
Activating instant booking, setting the correct price, or having good photographs are some of the essential conditions, but there are other factors that influence positioning on Airbnb.
That's why at Weguest we have a specialized department to optimize ads.
What factors influence positioning?
- Updated prices: Updating prices and available dates on your calendar according to demand is a fundamental factor to show Airbnb that you take the rental of your accommodation seriously. It will also be important to apply rules and discounts that encourage a higher conversion of bookings. This parameter is one of the most influential factors in the algorithm.
- Rotation: The more bookings generated in the accommodation, the better the ad is positioned, as it indicates a good relationship between supply and demand.
- Evaluations: Guest reviews are a factor to be taken into account, not only for their quantitative value, but also for the qualitative information that these users provide. In addition, reviews will have a strong influence on the positioning of the ad.
- Updated ad: It is important to have the most complete ad possible, with descriptions in different languages, and with a range of services for tourists.
🍍If you want more detailed information, you can consult other articles in our Help Centre or contact us through our📩email:firstname.lastname@example.org. We will be happy to assist you.